UI/UX Design for Ancestral Health Platform

Adults with chronic symptoms face conflicting advice, ineffective treatments, and rigid medical systems. They want clarity, empathy, and biologically informed guidance without tracking, calorie counting, or medical bureaucracy.

As a product designer, I led UI/UX design, shaping the conversational experience, flows, and interface to support human-first educational interactions.

• User research and persona definition • Narrative-driven experience design • Wireframes and prototypes • UI/UX for AI conversations • Design system creation

A web platform delivering natural, empathetic conversations. The AI explains ancestral health principles, offers lifestyle guidance, and encourages exploration while emphasizing safety and collaboration with healthcare providers.

The design established a human-centric MVP, making ancestral health concepts accessible, fostering understanding, and restoring agency, hope, and confidence in wellbeing.

Conversational screen with Ancestral Insights, giving users insights into how natural lifestyles can improve their health.

Conversational guidelines were designed into the AI to prevent giving incorrect health advice, and to highlight when a user suggested they had symptoms of high risk.

AI encouraged a casual conversation style not one that interrogated the user.

Ancestral Insights Library stored insights so users could return any time.

All conversations view stores all conversations to allow users quick access.