Fintech Client Moodboards
Lynae Hilton
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Posted Apr 1, 2025
Moodboards for a client in the fintech space looking to revamp their website. They were working on an internal rebrand while we were working on the site design.
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Timeline
Nov 11, 2024 - Dec 23, 2024
Elements of the proposed brand direction - iconography, typography, hierarchy, and patterns.
Proposed Color Palette
Proposed Type Hierarchy - Heritage/traditional with the choice of serif, with an added touch of new-age tech with IBM Plex Sans and the Mono Space font for buttons and the eyebrow text.
Simple card design for downloads or new blog posts.
Sample website section layout using all elements from the proposed moodboards.
Fintech Client Moodboards
Dusting off the web design skills while moonlighting for an agency out of the Dallas area. I'm really loving how these came together for our client presentation. Looking forward to their feedback and further development on the site as this project unfolds.