Real World Learning Brand Refresh
Lynae Hilton
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Posted Apr 1, 2025
Keeping the "tetris" mark, but developing a clean, updated approach to this brand refresh. We added personality and flair with a set of custom illustrations.
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Timeline
Sep 30, 2022 - Dec 31, 2022
Clients
Kauffman Foundation
Secondary Lockup
Tetris Mark
Defining Tetris
Our Primary Color
Primary Color Palette
Secondary Color Palette
Type Hierarchy
Custom Iconography & Illustrations
Custom Iconography & Illustrations (Color)
Custom Iconography & Illustrations (Outline/One Color)
Hand-drawn Doodles (for digital and print)
Branded Mug Mockup
Branded T-Shirt Mockup
Branded Tote Bag Mockup
Branded Social Media Template (Examples)
An extensive brand refresh with tons of personality for a unique and immersive experience dedicated to the personal growth and career goals of students.
Working on this project with Angie and her team at Real World Learning was the highlight of my week throughout this project. What initially started as a custom website build evolved into a brand refresh after a brand audit revealed some contrast issues with the color palette, as well as the client not loving the type styles and font pairings set forth by the previous agency.
All-in-all, this was a delightful project with a wonderful client and a spectacular outcome.