Sneaker Check: AI Authentication Mobile App

Chelsea Gaedke

Mobile Designer
UX Designer
Product Designer

Overview:

I led the design and development of an AI-driven mobile application aimed at authenticating high-end sneakers. The project harnessed advanced machine learning algorithms to ensure users could verify the authenticity of their footwear quickly and accurately.

Key Features:

AI Authentication: Integrated sophisticated machine learning models to analyze sneaker images and verify authenticity against a vast database of known genuine and counterfeit items.
User-Friendly Interface: Designed a sleek, intuitive interface that guided users through the authentication process with ease, ensuring a seamless user experience.
Real-Time Results: Implemented real-time processing to provide immediate feedback on the authenticity of the sneakers, enhancing user trust and satisfaction.
Comprehensive Database: Developed a robust backend to support a continually updated database of sneaker models, leveraging data from reputable sources.
Detailed Reports: Enabled the generation of detailed reports that included authentication results, potential red flags, and recommendations for further action.

Design Approach:

User-Centered Design: Conducted extensive user research to understand the needs and pain points of sneaker enthusiasts, which informed the design decisions and feature prioritization.
Prototyping and Testing: Created interactive prototypes and conducted usability testing with target users to refine the app's functionality and ensure a high level of user satisfaction.
Visual Aesthetics: Emphasized modern, clean aesthetics that resonated with the target audience of sneaker aficionados, incorporating elements of contemporary sneaker culture into the design.

Impact:

Enhanced Trust: Significantly improved user confidence in the authenticity of their sneaker purchases, reducing the prevalence of counterfeit goods in the market.
Market Adoption: Achieved high adoption rates within the sneaker community, with positive feedback highlighting the app's accuracy, ease of use, and sleek design.
Industry Recognition: Garnered attention from major players in the sneaker industry, leading to potential partnerships and collaborations for further development and expansion.

Onboarding Screens

Portfolio/Authenticate Sneakers

Authentication Camera Flow

Report

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