Wrist Shot

Chelsea Gaedke-Brown

Designed a mobile app that leverages artificial intelligence to authenticate and assess the quality of wristwatches. Users can simply take a picture of their watch, and the app analyzes its authenticity, condition, and value based on a trained AI model. The app also features a built-in marketplace, allowing users to add authenticated watches to their personal portfolio and list them for sale later.
Key Features:
AI Authentication: Users take a photo of their wristwatch, and the app uses AI algorithms to assess its authenticity and provide a quality rating based on condition, brand, and model.
Watch Portfolio: A personalized section where users can add their authenticated watches to track and manage their collection.
Marketplace Integration: Allows users to easily list their watches for sale with transparent pricing and authentication details, fostering a trust-driven marketplace for luxury items.
User Interface: Designed a sleek, intuitive UI to simplify complex processes, ensuring a smooth user experience. Focused on reducing friction in the authentication process and enhancing the purchase journey.
My Role: As the product designer, I led the UI/UX design process from concept to final prototype. I worked closely with developers to ensure the AI features were represented intuitively in the UI. Conducted user testing to refine user flows and ensured the app was visually aligned with a premium luxury experience. I created the app’s design system, including a consistent color palette, typography, and interactive components to maintain a cohesive user experience.
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Posted Jan 28, 2025

Mobile application that leverages artificial intelligence to authenticate and assess the quality of wristwatches.

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