Built with Kajabi
Mona Sharma's Rooted Academy Launch Strategy & Execution
Eszter Godor
Kajabi Website, Funnel Design, Launch Strategy, and Beta Launch
Management
A full Kajabi build and end to end launch for celebrity nutritionist Mona Sharma landing pages, high converting sales funnels, email sequences, a complete website redesign for her Rooted Academy membership platform, and full management of her first beta launch including her affiliate campaign, closing with 100 founding members and $20k in recurring revenue.
The Project
Bringing Rooted Academy to Life on Kajabi and Actually Launching It
Mona Sharma is a globally recognized celebrity nutritionist, wellness speaker, and founder of Rooted Academy trusted by Will Smith, Jay Shetty, Julianne Hough, and featured on The Today Show, Red Table Talk, Vogue, and Elle Magazine. When Mona needed her Kajabi platform to match the depth and prestige of her personal brand, we rebuilt it from the ground up.
But we didn't stop at design. We ran the entire first beta launch of Rooted Academy strategy, affiliate campaign, tech setup, and all the moving parts that come with getting a membership off the ground for the very first time.
The goal was clear: create a warm, trustworthy digital home that converts curious visitors into committed Rooted Academy members through intentional design, strategic funnels, and copy driven email flows that feel as personal as Mona herself. And then launch it, for real, with results to match.
Website Redesign
A Complete Kajabi Overhaul Mona's existing site needed to reflect the authority and warmth of her brand trusted by A-list clients, featured in global media, and rooted in ancient wellness wisdom. We redesigned every page in Kajabi: homepage hero, podcast section, community paths, Mona AI companion section, recipe blog, and lead magnet flows.
Every section was crafted to guide visitors naturally toward joining Rooted Academy no friction, no confusion, just a clear and beautiful path forward.
Sales Funnel Design
High Converting Long Form Funnel
We designed a full long form sales funnel for Mona's hormone balance program built entirely inside Kajabi. The funnel leads visitors through a carefully structured
journey: from identifying pain points and presenting social proof, through the program curriculum, bonus stacks, and a risk free guarantee, down to a clear, confident enrollment CTA.
Every section was designed to build trust and reduce friction for Mona's high caliber audience.
Beta Launch Management
Rooted Academy's First Launch - 100 Members, $20k Recurring Revenue
We managed Mona's full first beta launch of Rooted Academy from start to finish. This wasn't just setting up a page and hoping it was a complete launch operation, including her affiliate campaign where we coordinated partners to amplify reach and bring in warm, aligned leads.
By the time the cart closed, Rooted Academy had secured its first 100 founding members and hit $20,000 in monthly recurring revenue. A real launch, with real numbers, for a brand new membership that didn't exist before we built it.
What this launch included:
Full beta launch strategy and timeline
Affiliate launch coordination and partner management
Launch sequence setup inside Kajabi (emails, automations, access)
Live support throughout the open cart period
Closing the launch with 100 founding members secured
$20k monthly recurring revenue generated from a standing start
Social Media Graphics
On Brand Visual Content
To support Mona's lead generation and content strategy, we produced a set of branded social media graphics aligned with the Rooted Academy aesthetic warm neutrals, clean serif typography, and Mona's signature photography. Templates included free guide promotions, brand awareness posts, and wellness tips graphics designed to drive traffic back into the Kajabi funnels.
Email Sequences
Nurture and Conversion Flows
Inside Kajabi's email system, we built out automated email sequences to support both lead nurturing and membership conversion. Sequences were written and structured to match Mona's warm, empowering voice guiding new subscribers from their first download through to a confident decision to join Rooted Academy.
Each email was crafted to feel personal, grounded, and aligned with the holistic wellness brand not like a generic funnel, but like a real conversation.
Client Testimonial - In Mona's Own Words
“It’s rare to find someone like Eszter — a true partner who brings structure, creativity, and heart to every phase of a project and who leads a team that executes at an exceptionally high level. She played a critical role in building and launching my Rooted Academy, our signature membership and wellness education platform. From initial planning to backend systems and launch strategy, Eszter and her team were instrumental at every step.
She’s incredibly organized, detail oriented, and always two steps ahead — making sure all pieces (content, design, tech, marketing, and customer experience) came together smoothly. Her calm presence during high stakes moments helped our team stay focused and grounded.
Most importantly, Eszter deeply understood my mission and voice, ensuring that everything we delivered felt authentic, elevated, and impactful. She’s a true executor and strategist wrapped into one, and I would hire her and her team again in a heartbeat.”
— Mona Sharma, Celebrity Nutritionist and Global Wellness Speaker
Like this project
Posted Sep 23, 2025
Strategic oversight, roadmap design & team coordination for smooth execution. Expert in evergreen funnels, course launches & affiliate strategy.
Likes
4
Views
17
Timeline
Feb 24, 2025 - Nov 24, 2025
