Built with Kajabi
Mona Sharma's Rooted Academy Launch Strategy & Execution
Eszter Godor
My responsibilities spanned:
Course Design & Build-Out: Building You Are The Healer as a brand-new 8-week program, aligned with Mona’s 8 Roots of Healing wellness wheel.
Content Development: Breaking down each week into scripted lessons, rituals, nutrition guidance, and movement practices, while guiding what Mona should record versus what could be avatar-driven.
Gamification & Assessments: Integrating the Whole Body Wellness Snapshot, weekly badges, confetti celebrations, and accountability emails to increase engagement.
Community & Launch Strategy: Designing live launch events (Rooted Reboot, Rooted Healing), companion pages, and ongoing micro-challenges to keep members engaged.
Platform Execution: Building the full Kajabi-ready structure (modules, downloads, sequences, automations) while ensuring Mona’s warm, grounded voice shines through.
Biggest Achievements
Built Mona’s Signature Program
Created You Are The Healer as an 8-week cornerstone program, with a structured wellness wheel that is easy to follow, personalized, and deeply experiential.
First-Ever Rooted Academy Launch
Successfully ran Mona’s first Academy launch, achieving a 10% conversion rate, far above industry benchmarks.
Integrated the 8 Roots of Healing
Seamlessly wove in Mona’s wellness philosophy (Nervous System Regulation, Gut & Detox, Nutrition, Energy & Light, Rest & Sleep, Movement, Mindset, Connection) into a practical, modern framework.
Created Engaging, Multi-Format Content
Produced full scripts, rituals, meal guides, and daily practices that made the program “ready to record” and simple for members to adopt.
Strengthened Community Experience
Designed live event strategies (Rooted Reboot, Rooted Healing), gamified milestones, and structured weekly rhythms to keep energy and accountability high.
Positioned Rooted Academy for Growth
Established a flexible, Kajabi-based membership hub that now scales beyond the course itself—housing Mona AI, live calls, replays, rituals, and community connection.
Like this project
Posted Sep 23, 2025
Strategic oversight, roadmap design & team coordination for smooth execution. Expert in evergreen funnels, course launches & affiliate strategy.
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Timeline
Feb 24, 2025 - Nov 24, 2025
