Built with Kajabi
Kajabi Site & Product Rebrand, Evergreen Funnel Setup
Eszter Godor
Dr. Nadine Lindblom - Equus Empeiria
Kajabi Website Build and Optimization
A complete Kajabi website for equine veterinarian and liberty training expert Dr. Nadine Lindblom - bringing her science-backed horsemanship brand to life online with a clean, welcoming site that makes it easy for horse lovers around the world to find her courses, academy, coaching, and free content.
The Project
Building a Digital Home for a World-Class Equine Expert
Dr. Nadine Lindblom is a qualified equine veterinarian, liberty training specialist, and the founder of Equus Empeiria. She teaches horse owners how to build a deeper, more joyful relationship with their horses through science-based, positive reinforcement methods. With a following of over 340,000 people across social media, Nadine’s work reaches horse lovers from Australia to Sweden to the USA.
When Nadine needed her Kajabi website to properly represent the warmth, credibility, and depth of her brand, we came in to build it out right. The goal was simple but important: create a website that feels as welcoming and trustworthy as Nadine herself, while making it genuinely easy for visitors to explore her offerings and take the next step.
Every page was designed with her audience in mind - horse owners who are curious, passionate, and looking for a trainer they can truly trust.
Website Build
A Kajabi Site That Works as Hard as Nadine Does
Nadine’s Kajabi site needed to do a lot. It had to introduce her brand clearly, showcase her range of offerings (from a free masterclass to her full academy to private lessons and clinics), and guide visitors through a clean, intuitive experience - without overwhelming them.
We built and organized the full site structure in Kajabi, making sure the navigation made sense and that every page had a clear purpose. From the homepage hero section through to the academy overview, coaching pages, podcast, blog, and contact form, every element was set up to serve Nadine’s audience and support her business goals.
Key pages built and set up include:
Homepage with hero section, free masterclass CTA, and academy overview
The Essence of Liberty Online Academy sales and enrollment page
Online courses listing page
Online coaching and private lessons pages
Clinics and schedule page
Free masterclass registration page
Podcast page
Video gallery
Blog
About Nadine and Philosophy pages
Contact page
The result is a site that feels cohesive, calm, and professional - a true reflection of Nadine’s approach to both horses and learning.
Navigation and User Experience
Making It Easy to Explore and Take Action
One of the most important things we focused on was making the website genuinely easy to use. Nadine has a wide range of offerings, from completely free content to paid courses and personal coaching, and we needed visitors to be able to find what they were looking for without getting lost.
We structured the navigation in Kajabi with clear dropdown menus grouping the academy and courses together, the coaching options together, and the free resources together. This way, whether someone is brand new to Nadine’s work or already a paying student, they can find exactly what they need quickly.
Every page includes a clear next step - whether that’s watching the free masterclass, signing up for the academy, or getting in touch. Nothing is left ambiguous.
Free Masterclass Funnel
The Front Door to Nadine’s World
Nadine’s free masterclass, Launch Into Liberty, is one of her most powerful lead generation tools - and we made sure it had its own dedicated registration page built and set up in Kajabi to match.
The registration page is clean and focused, with a strong, benefit-driven headline and a simple opt-in that gets visitors into Nadine’s world as quickly as possible. From there, they’re introduced to her teaching style, her science-based approach, and the warmth that makes her so trusted by her community.
This page serves as the natural entry point for new visitors discovering Nadine through social media, and it’s designed to convert curious newcomers into engaged subscribers who are ready to explore her paid offerings.
Academy Sales Page
The Essence of Liberty Online Academy
Nadine’s flagship offering is The Essence of Liberty Online Academy - a comprehensive program that takes horse owners from the very first steps of liberty training all the way through to advanced exercises. The academy page needed to do justice to the depth and quality of what’s inside.
We set up the full academy page in Kajabi, organized to walk potential students through what they’ll learn, which horses they’ll follow, and what results they can expect. The page features module breakdowns, bonuses, and real testimonials from students across Australia, the US, and Europe.
It reads warmly and credibly - because Nadine’s results speak for themselves, and the page lets them do exactly that.
Testimonials and Social Proof
Straight from Nadine Herself
Nadine shared this after we wrapped up the project, and honestly, it says it all better than we ever could.
“Eszter has been absolutely incredible to work with. Not only has she been extremely professional with fantastic communication, she has provided brilliant, high quality work. She always goes above and beyond with every project! Eszter re-designed my Kajabi website, copy writing and implemented a highly effective funnel. Since starting working together with Eszter, my income from my online services has tripled!!!”
Nadine Lindblom - Founder & CEO, Equus Empeiria
Testimonials like this don’t happen by accident. They come from doing the work properly, communicating well, and genuinely caring about the result. That’s what we brought to every part of this project.
About and Philosophy Pages
The Story Behind the Science
Nadine’s background as a qualified equine veterinarian is a huge part of what sets her apart. Her philosophy is grounded in real science - equine psychology, herd dynamics, learning theory, and evidence-based training methods. We made sure this came through clearly on her About and Philosophy pages.
These pages are written and structured to help visitors understand not just what Nadine teaches, but why her approach is different - and why it works. For her audience, this matters a lot. Horse owners who find Nadine are often looking for something more ethical, more relational, and more joyful than traditional training methods. The About and Philosophy pages speak directly to that search.
Blog and Free Content Hub
Giving First, Always
Nadine is incredibly generous with her knowledge, and her website reflects that. We set up the blog, video gallery, and podcast page in Kajabi so that all of her free content has a proper, organized home on her site.
This free content hub does two things really well. First, it gives new visitors an easy way to experience Nadine’s teaching before committing to a paid program. Second, it helps with search visibility by giving the site regularly updated, relevant content that her audience is actively looking for.
It’s the kind of setup that keeps working long after launch.
Funnel Results
The Numbers That Tell the Story
A well-built funnel is only as good as the results it actually delivers. Here’s a look at how Nadine’s masterclass funnel has been performing since we set it up.
The Launch Into Liberty masterclass registration page pulled in 1,675 new leads from 5,547 views, which is a 30% conversion rate. That’s a strong result for any opt-in page, and it shows the copy and structure are doing their job well.
From there, the funnel guided people through the masterclass video experience and into the academy sales page. The Essence of Liberty Online Academy generated $98,371 in sales, with 110 conversions from 1,133 visitors on the pay-in-full page alone, giving a 9% sales conversion rate.
This is what a funnel looks like when the pieces are all connected properly: the right page structure, clear messaging, and a user flow that actually makes sense. It doesn’t just look good. It works.
The Result
A Website That Feels Like Nadine
What we built for Nadine is a Kajabi website that genuinely represents who she is and what she does. It’s warm, credible, easy to navigate, and built to grow with her business.
Whether a visitor is discovering her for the first time through the free masterclass, or already a student looking to book a private lesson, the site guides them clearly and confidently toward their next step.
Here is a quick summary of what was delivered:
Full Kajabi website build and structure
Homepage with hero section and clear CTAs
Academy sales and enrollment page
Course listing and individual course pages
Online coaching, private lessons, and clinics pages
Free masterclass registration page and funnel setup
Podcast, video gallery, and blog pages
About and Philosophy pages
Contact page
Clean, intuitive navigation with organized dropdown menus
Testimonials woven throughout the site for ongoing trust-building
Masterclass funnel with 30% opt-in conversion rate and $98,371 in academy sales
Like this project
Posted Sep 23, 2025
Rebranded Kajabi site & course with a high-converting evergreen funnel, featuring a 72-hour disappearing offer to drive urgency and boost sales.
Likes
1
Views
10
Timeline
Jul 23, 2024 - Nov 18, 2024
