Gapp is a playful messaging app based in Uzbekistan, built for casual everyday conversations. The brand identity reflects that lighthearted tone with friendly geometry, rounded forms, and a color palette that stands out from the usual messaging app crowd. Designed to work seamlessly from app icons to marketing materials, the identity keeps things fun, modern, and instantly recognizable.
The Gapp logomark features a cute bot face, giving the brand a friendly and playful personality that's instantly recognizable at any size.
The Gapp logomark displayed across the full brand color palette, showing how the bot face adapts to each variation.
Brand typography: Bizmo brings character to headlines while Inter keeps paragraph text crisp and legible.
Brand palette led by teal as the primary color, supported by white and black for contrast and clarity.
"The Gapp logo shown in teal, white, and black, demonstrating how it holds up across all brand colors.
The Gapp logo as an app icon, showing how the bot face sits on a home screen.
Logo variations covering all layouts. Vertical, horizontal, logomark only, and wordmark only.
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Posted Feb 13, 2026
Logo and brand identity for Gapp, a fun and casual messaging app based in Uzbekistan. Currently in development, built for simple and playful conversations.