Marketing support during the opening of a computer gaming club

A client preparing to open a computer gaming club in a newly developed residential complex, approached us with a significant challenge: despite the prime location, the area already had high competition. The client needed a strategy to stand out and attract their target audience to the grand opening.

My mission was to capture the attention of the target audience and motivate them to visit the club.

To achieve this, we implemented a comprehensive marketing strategy:

Enhanced Online Presence: I established the club’s business profiles on Google, Yandex, and 2GIS maps to ensure easy discoverability and credibility.

Optimized Social Media: I created and optimized an Instagram profile, making it the central hub for the club’s online community.

Local Engagement: I initiated seeding campaigns by announcing the club's opening on popular local Instagram channels, generating buzz and anticipation.

Grand Opening Event: I organized a memorable grand opening event, complete with exclusive bonuses and gifts for guests, creating a strong first impression.

Special Offers: Together with the business owner developed enticing special offers specifically designed to attract the target audience for their initial visit, ensuring a steady flow of new customers.

Targeted Advertising: I launched targeted Instagram ads, focusing on promotions for new users and highlighting the grand opening, effectively driving traffic and interest.

This strategic approach not only successfully drew attention to the club but also established it as a preferred destination in a competitive market.