Alan&Grant Brand Identity Design

Alan&Grant is a consulting firm that creates innovative HR and enterprise solutions for result-driven organisations. Alan&Grant focuses on enabling performance improvements around people, products, and projects. They work with different organisations to conceptualise, build, and deploy bespoke solutions that improve overall performance and align the workforce with long-term corporate objectives, ensuring sustained growth and profitability.

The visual identity for Alan&Grant was meticulously designed to embody simplicity and effectiveness. It comprises two graphic elements that encapsulate the company's core mission of empowering African businesses to optimise their human resources.

The logotype is supported by a horizontal line, which serves as the foundation of the identity. Additionally, a distinctive 45-degree angle positioned on the bottom right acts as a visual anchor, infusing the design system with purpose and intention. The 45-degree angle serves as a prominent visual tool, drawing attention and reinforcing the brand's identity.

By employing these graphic elements, the Alan&Grant visual identity conveys a sense of professionalism, strength, and reliability. It visually represents the firm's commitment to providing tailored solutions that enable businesses to unlock the full potential of their workforce, driving sustainable growth and achievement.