Mirus Events, Website Redesign

Mirus Events–an event management consultancy works with the biggest brands in the world to project their image and enhance their customer experience. I interpret the client’s vision from concept to execution, fusing a process-driven approach that exceeds their expectations. With over 9 years of experience delivering excellence for big brands like Google, Facebook, Spotify, and more, I needed to tell my own story and project my image.

During the content strategy phase, I created a new positioning statement based on the project history and the clients they've worked with. I used the new positioning statement; "event consultancy for the world's biggest brands" as header text on the website. To extend the life of this statement, I used motion to convey other core aspects of our services in the simplest form possible.

With this new website, I wanted to showcase the company in all its glory, from our history to project case studies, and the team creating these unique experiences. The layout had to be minimal, engaging, and exciting, so I introduced yellow-coloured circles around key sub-headers of the website. I streamlined the user journey by creating a snapshot of the entire website on the homepage, giving visitors an overview of the business without having to navigate through the entire site.

The website layout also features a step-by-step-like system in the case study view, guiding users from one sub-section to another without overwhelming them.