Partnership between Haircare Brand & Yoga Studio

Partnership between Haircare Brand & Yoga Studio

Partnership between Haircare Brand & Yoga Studio

Coordinated an in-studio partnership between nationwide Core Power locations and haircare brand to drive trial & discovery.



Pitched partnership for hair products to appear in select studios across the US to support Sephora discovery efforts in local markets. Collaborated with Core Power Yoga corporate team to identify studio locations, curate selection of products suitable for post-workout freshening up, and remotely coordinated delivery and set-up of product and marketing materials for placement in studios.