Kudos needed to revitalize their Instagram story templates. With nearly 30K followers and a distinctive brand identity, these templates needed to embody the same playful and personable quality that defines their visual presence.

Building upon their existing branding, I created additional illustrative squiggles to frame their stories and inject dynamic energy into their content. These elements maintain brand consistency while adding visual interest.

Kudos champions sustainable, healthy options for babies. Leveraging their established pastel brand palette, I developed soft, playful graphics designed for versatility and longevity across their ongoing content strategy.