Pizzería della Madonna, cathedral and church architecture is inspired, its columns,
arches and structures support a responsive communication system that also refers
to the malleable and elastic nature of the raw material of a pizza: the dough.
Repetitions, red and green colors, and an indirect connection to religious imagery
complete an identity that easily adapts to any surface. This pizzeria is the result of
mixing one of the world's most exquisite and democratic culinary traditions with a
visual language that pays tribute to Italian graphic history.
The challenge was to bring to our days the imaginary of the classic pizzerias of the 70's: typographies based on modern style, basic geometric shapes, expressive layouts and functional compositions.