To create a user-friendly e-commerce platform dedicated to the needs of pet owners. PetPals focuses on providing a wide range of pet products, from food and toys to healthcare supplies and accessories, aiming to be a one-stop shop that prioritizes quality and convenience for pet owners.

With pet ownership increasing and pet care spending on the rise, there is a growing demand for reliable online platforms where pet owners can easily access products for their pets. The market is competitive, and a personalized shopping experience tailored to pet-specific needs can create a loyal customer base. PetPals was developed to meet this demand by creating a shopping platform that understands the unique needs of pets and their owners.

Many existing e-commerce platforms are not fully tailored to pet needs, leading to a disjointed shopping experience.

Pet owners often lack information on product suitability, especially regarding dietary restrictions, sizes, and safety.

Convenience and fast access to pet essentials, especially for first-time pet owners, is not well-supported in many e-commerce options.

After conducting user research through surveys and interviews with pet owners, our team developed a list of essential features, including:

A personalized product recommendation system based on the pet type, breed, age, and health conditions.

A search and filtering system optimized for pet categories and product types.

Detailed product descriptions with user reviews, including information on dietary restrictions, product sizes, and certifications.

We implemented these features using a modern tech stack and agile development practices, with iterative testing and user feedback to refine the user experience. We also included features like a subscription option for recurring purchases (e.g., pet food), and a blog section to provide pet care advice and product recommendations.