Late July Sunscreen Brand Identity

Keywords: Warm, Coastal, Playful, Editorial

Inspired by sun-soaked afternoons, Mediterranean coastlines, and the feeling of endless summer, Late July reimagines everyday sun care as a lifestyle essential. A warm, sun-kissed palette, delicate fruit illustrations, and elegant typography come together to create a visual identity that feels playful yet refined. From thoughtfully designed packaging to the smallest details, every element captures the carefree spirit of summer, made to be worn, loved, and lived in.

The illustrations bring Late July’s summer-inspired identity to life through delicate, hand-drawn fruit botanicals. Featuring Amalfi lemons, blood oranges, white peaches, figs, and watermelons, each illustration adds a distinctive personality to its variant. The natural textures and muted tones balance playful charm with an elegant, timeless aesthetic.