Choose Love is on a mission to revolutionise global philanthropy - empowering displaced communities to thrive by putting resources and influence into the hands of the people with on-the-ground knowledge to create lasting change.

The team at Earthrise and I worked to streamline and revitalise Choose Love’s brand identity and create a bespoke pack of social media templates.

Client: Choose Love

Studio: Earthrise

In this project, I led the Visual Identity refresh. The key goals were to revitalise Choose Love into a love-driven vibrant organisation without the stereotypes of corporate NGO branding.

The visual brand is rooted in fresh colours and bold typography.

Alice Aedy, Creative Direction

Beatriz Patarata, Art Direction & Graphic Design

Giulia Watson, Brand Strategy

Chloe Puttock, Research, Strategy & Production

Petar Pirizovic, Graphic Design

Luiza Pfeifer, Graphic Design