Choose Love Visual Identity
Beatriz Patarata
Putting love into action
Choose Love is on a mission to revolutionise global philanthropy - empowering displaced communities to thrive by putting resources and influence into the hands of the people with on-the-ground knowledge to create lasting change.
The team at Earthrise and I worked to streamline and revitalise Choose Love’s brand identity and create a bespoke pack of social media templates.
Client: Choose Love
Studio: Earthrise
In this project, I led the Visual Identity refresh. The key goals were to revitalise Choose Love into a love-driven vibrant organisation without the stereotypes of corporate NGO branding.
The visual brand is rooted in fresh colours and bold typography.
Choose Love Instagram Post Selection
Choose Love Key Artwrk
Choose Love Brand Guidelines
Team
Alice Aedy, Creative Direction
Beatriz Patarata, Art Direction & Graphic Design
Giulia Watson, Brand Strategy
Chloe Puttock, Research, Strategy & Production
Petar Pirizovic, Graphic Design
Luiza Pfeifer, Graphic Design
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Posted Jan 31, 2024
The team at Earthrise and I worked to streamline and revitalise Choose Love’s brand identity and create a bespoke pack of social media templates.
