Ringling College of Art and Design stands as a prominent educational institution in the southern United States, committed to delivering exceptional education to creative minds and visionaries of our time. This brand identity project rejuvenates the brand language of the College, aligning it with its status of an industry trailblazer. Deployed seamlessly across the college, from website to printed materials and social media, it sets a dynamic tone for inspiring the next generation of creative minds.

Client: Ringling College of Art and Design

A website serves as the virtual face of any college, acting as a mirror and the initial point of interaction with potential students and patrons. Recognizing its pivotal role, a redesign was imperative to transform it into an inviting entrance portal and a central hub that would visually captivate the audience. Beyond being an informative platform, the redesigned website aimed to create a compelling and immersive experience.

By prioritising visual impact, the redesigned website sought to not only convey essential information but also engage visitors in a way that resonates with the ethos and aspirations of the college. This strategic overhaul aimed to ensure that the online presence of the college mirrored the institution's commitment to excellence and innovation.

To see the website in action click here.

Recognizing the pivotal role admissions play in sustaining the vitality of the College, a transformative initiative was undertaken to align the admission materials with the fresh visual and verbal language of the institution. Under the new tagline "Uncover Ringling College," two meticulously crafted books were designed. 

Beyond being gateways to academic information, these books offer prospective students a profound sense of place and an introduction to the dynamic Ringling community. Crucially, they showcase the impressive work of current students, emphasizing the tangible outcomes of a Ringling education, and spotlighting alum success.

Beatriz Patarata and Petar Pirizovic, Creative Direction

Holly Antoszewski and Jennifer Mumford, Executive Creative Directors

Beatriz Patarata, Webdesign

Petar Pirizovic, Book Design

Martin Pohlmann, Logo System Design

Sophie Schoenbach, Research, Brand Strategy, and Project Management

Allyssa Ellis, Toolkit Design

Caio Arias, Social Media Design

Nicole Constance, Motion Design

Karen Arango, Photography