Atlas — Brand Identity System
Kunal Kaura
Branding
Atlas — Brand Identity System
A complete brand identity for a logistics company, including logo, color system, typography, and guidelines.
Client
Atlas Logistics
Year
2023
Duration
2 months
Role
Brand Designer
Project Overview
Atlas Logistics was rebranding after a major expansion. They needed an identity that conveyed reliability and forward momentum while standing apart from the sea of blue-and-grey logistics brands. We developed a complete identity system from strategy to execution.
The Challenge
The logistics industry is saturated with similar visual languages. Atlas needed something distinctive that still communicated trust and precision.
The Solution
We chose a warm amber accent paired with deep ink tones — evoking navigation beacons and maps. The logo mark is a stylized "A" that doubles as an upward arrow, symbolizing growth and direction. A 60-page brand guideline document ensured consistency.
Services Used
Brand StrategyLogo DesignBrand GuidelinesVisual Identity
Tech Stack
IllustratorFigmaPhotoshopAfter Effects
Results & Impact
Key metrics achieved after launch.
+45%
Brand Recognition
+28%
Pitch Win Rate
+3x
Social Engagement
96%
Guideline Adherence
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Posted Aug 2, 2026
Developed Atlas Logistics' identity—logo, color system, and a 60-page guidelines document—boosting recognition and pitch win rate.
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