The Inaugural HBCU All-Star Game featured the Best in Black College Basketball on April 3, 2022, at UNO Lakefront Arena during Final Four weekend in New Orleans. Broadcast live on CBS Sports and created by HBCU All Stars LLC. Founder and CEO Travis Williams, the event gave a platform to HBCU players who otherwise might have gone unnoticed. Branda J Communications was brought on to coordinate media on the big game day.
The BJC team handled media credential requests and pre-event correspondence, coordinated media check-in, coordinated with production staff, and led the post-game press conference. Some of the HBCU All-Star Game Day event coverage included ESPN, ESPN Andscape, HBCU Alum, and Getty Images.
“Thankful for Branda and her team for all of their help. They did an amazing job and will definitely love to work with her again in the future.” - April Taylor, HBCU All-Star Game, COO
