Limos to the Polls

The National Funeral Directors & Morticians Association (NFDMA) partnered with the National Urban League to spearhead the "Limos to the Polls" initiative surrounding the monumental 2020 general election. Over 200 funeral homes across the U.S. planned to participate to help provide transportation to thousands of registered voters. Branda J Communications was brought on to secure coverage surrounding the initiative as well as highlighting the NFDMA and participating funeral homes in over 20 cities.

BJC crafted press materials surrounding the campaign including the media alert, press release and social media graphics to aid in promoting and pitching the initiative. With targeted pitching to local, regional and national media, BJC worked to secure coverage in over 55 outlets including INSIDER, Good Day LA and the Baltimore Sun, gaining 1.42 million coverage views and over 11,000 social media shares.