Meet the world of Future Foods, a brand dedicated to sustainability and innovation. Their innovation is about turning cosmetically rejected crops into new, delicious protein sources. And luckily, I had the opportunity to guide the entire process of creating Future Foods' brand identity from scratch.

My journey with Future Foods began with the exciting task of shaping their brand identity from the ground up. From day one, our mission was clear: to harness the power of sustainability and transform cosmetically rejected crops into a new wave of protein-rich delights.

Creating a brand that embodies the spirit of renewal, the dawn of a new era, and the importance of gentle values while having a blast saving our planet was our aim. We wanted the brand to radiate positivity and playfulness, and the result is a vibrant identity that captures just that.

Colors: The fresh, farm-fresh green symbolizes growth, renewal, and sustainability. Paired with the soft blush of rosa, we evoke a sense of tenderness and softness. To ground and balance this lively mix, I've added classic black and creamy whites to the palette.

The Font is a joyful, whimsical typeface that embodies the essence of fun. This font is combined with a hand-drawn recycle symbol, serving as a visual anchor to our sustainable message.

Illustrations: The illustrated vegetables are more than just fun additions; they're part of our brand's toolkit. These veggies not only add a touch of whimsy but also serve as messengers of the sustainability mission. Think of our zucchini quoting Schwarzenegger: "I'm back!" It's a lighthearted way to remind everyone that with Future Foods, cosmetically rejected veggies have a chance for a second life.

In a world where saving the planet is often seen as a daunting task, we want to remind people that it can be enjoyable, positive, and even a bit humorous. With these logo, colors, font, and illustrations, Future Foods is here to make sustainability an exciting and playful journey.