Silo AI

SILO A running app, built on AI.

SILO learns how you run. Where you slow down. The routes with stairs you skip. The coffee shop you always end at. The fact that you say 5K and mean 3. Then it builds the next run around what it knows.

We led the brand from the ground up. Name, identity, voice, application. The brief was simple. Make an AI product feel like a running partner, not a dashboard. A presence that pays attention.

The work spans the wordmark, the icon, the typographic voice, the onboarding and loading states, and the launch campaign. Every surface carries the same idea. The product is on your side, and it has been watching.

Orange as the primary, the color of effort and warmth. Dark brown as the ground beneath it. Cream as the breath between. The wordmark is a custom rounded sans, geometric in structure, soft in finish, considered enough to live on a phone or a wall. Halftone dot patterns run through the system as a connective texture, a nod to print, to data, and to a figure moving into focus, step by step.