paulo escrivano | website UX

paulo escrivano | website UX writing

Estúdio KA'A designed and developed the website for Paulo Escrivano, a consumer scientist who helps companies translate cultural signals, behavioral data, and emerging trends into strategic direction. His work focuses on transforming insights about consumption and culture into actionable strategies for brands and organizations. 

My role focused on UX research and UX writing for the entire website, structuring the narrative and content architecture to clearly communicate Paulo’s methodology, services, and strategic perspective. The result is a digital experience that translates complex research-driven work into clear, engaging language for business leaders and innovation teams.