Tiyana J
In partnership with Safeguard Women, I spearheaded an impactful advocacy and fundraising campaign dedicated to promoting women's safety in urban areas. With a mission to create safer environments and support women's organizations, this project combined innovative strategies with community engagement to drive meaningful change.
Project Goals:
The campaign aimed to raise awareness about women's safety in urban settings while generating funds to support organizations working tirelessly on the ground. Our objective was to reach a broad audience and ensure the campaign's message resonated across diverse urban communities.
Deliverables:
Advocacy Strategy Development: Crafted a targeted advocacy strategy that effectively communicated the importance of women's safety in urban areas.
Women's Self-Defense Safety Keychains: Designed and sold these keychains as both a practical safety device and a fundraising tool, symbolizing empowerment and safety.
Community Engagement: Leveraged social media platforms and community events to engage the public, encourage keychain purchases, and spread the message.
Partnerships and Collaborations: Established partnerships with local influencers and organizations to amplify reach and credibility.
Transparent Reporting: Provided regular updates and transparent reporting on fund allocation to build trust with donors and stakeholders.
Outcomes:
Increased Awareness: Successfully raised awareness about women's safety in urban areas, reaching a diverse audience and sparking important conversations.
Fundraising Success: Exceeded fundraising targets, providing significant support to women's organizations dedicated to safety and empowerment.
Community Building: Fostered a strong sense of community and commitment to creating safer urban environments for women.
This campaign not only met its objectives but also inspired collective action towards a safer and more supportive environment for women. If you're looking to create impactful advocacy campaigns that resonate and drive change, let's collaborate to bring your vision to life.