Enhancing UX for Novos
Oleksii ✽
Key Achievements:
User engagement increased by 72.5% in three months.
Daily active users (DAU) rose by 58.3%, peaking at 19,850 users.
Retention rate improved by 49.7%, with users active for an average of 5.8 months.
User-generated content increased by 38.9%.
Together with this client, we’ve achieved a drastic increase in user engagement. We taught our beloved gamers to plan their training routines consistently and check their progress in diverse areas. After adding community leaderboards and team competitions, we made a fun learning environment push itself to a new level
Team competition participation peaked at 73.4%,
70% of our users joined the waitlist inside Novos to compete against other teams
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Posted Jul 2, 2025
Increased user engagement and retention for Novos through gamification
