Homeboard Case Study

Homeboard is an intuitive moodboarding tool that provides a new way to discover and buy home decor products through easy-to-create moodboards.

The Homeboard experience is not just curated, it’s truly personalized to your taste, budget and lifestyle. It offers products from retailers all across the internet for any part of your home.

Homeboard makes shopping for your home not just convenient, but effortless. We save you the headache of opening multiple tabs to compare prices, multiple trips to the store or the lingering feeling that you are missing something better.

It aims to reduce the complex decision of choosing what goes in your home to just a few great selections, all while saving you time and money.

I worked in a team of two designers. Our short-term goal for this project was to build mockups for the launch of our landing page to help gain waitlist participants.

To perfectly understand the problem space, we explored it by asking different variants of the 5W and H questions like:

What is the problem?

Who is affected by the problem?

When might people encounter the problem?

Why does the problem matter/exist?

Where might people be most affected by the problem?

How is the problem currently being solved?                    and much more….

​In our bid to understand other products in the product space, we conducted a competitive analysis of moodboarding tools such as Pinterest, Figma and Morpholio Board products.  We then conducted user interviews, speaking to over 20 prospective users to understand their view of the product space, their struggles when exploring product options for their homes or offices and products/features they wished were available in this space to fix the problems they face.  We created a user persona that ideally depicted someone in our target market. The persona was strictly based on the users we interviewed.

From these exercises, we learned that:

There’s no moodboarding tool that directly connects users to stores they could purchase their desired products.

People often have to scour the internet to find the products they add to their boards.

There’s no moodboarding tool that is tailored for interior decoration and also provides boards with products handpicked by professionals.

With the results of the research in mind, we were able to coin our problem statement which was kept in mind throughout the project.

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We started ideating by putting together a flow illustrating the user's journey from the point where they conclude the onboarding flow up till when they begin swiping on products.

Based on the task flow we established earlier, we began ideating and sketching the screens required. Here are some of the sketches:

We then put together the mid-fidelity screens and iterated on them. Here are the final mid-fidelity screens the final designs were based on:

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