Fleetfy is a U.S.-based logistics and delivery management software built for petroleum, propane, and fuel marketers. I was responsible for crafting the entire brand identity and visual system, followed by the design and development of their landing page in Framer.

This project brought together strategic naming, bold brand storytelling, and a responsive, CMS-powered Framer site — giving Fleetfy a scalable digital presence to match its growing ambition.

I led the full creative process, including:

Naming support and logo design

Creation of the visual identity system (colors, type, iconography)

End-to-end Framer development, including CMS setup

Collaboration with stakeholders to ensure brand alignment and clarity

The landing page was built entirely in Framer, with:

A fully responsive layout optimized for performance

Scroll-based transitions and animated moments

CMS-connected sections for content flexibility

Structure designed to grow with the company

Clean, lightweight development with zero plugins or third-party bloat

Framer allowed us to deliver a polished, functional site with high design fidelity — all in a tight timeline.

The Fleetfy identity was designed to bridge trust and audacity — standing out in a conservative industry while remaining grounded in reliability.

Visual highlights include:

A custom “F” symbol built from fluid, parallel lines — echoing motion, logistics, and alignment

An acid blue brand color to suggest confidence and clarity

Bold but clean typography for both personality and legibility

Visual cues inspired by graphs and vehicle alignment, symbolizing growth and synchronicity

The identity was extended to decks and internal collateral to ensure brand consistency across all touchpoints.

The final result is a cohesive, scalable brand and a live, conversion-ready landing page that elevates Fleetfy’s position in the logistics tech space. The CMS setup ensures the team can manage updates in-house, and the Framer foundation sets them up for easy expansion.

Fleetfy is a full-spectrum example of what I do best: aligning strategy, visual identity, and Framer execution into one seamless experience. From the logo to the last scroll interaction, this project reflects a brand built to move — and a site built to scale.