How Raising $2m in Crowdfunding Helped Drink West Grow
Q AGENCY
Four years ago, they were busted giving away free beers, now Drink West have just opened a multi-million dollar brewery and are the official beer of the UFC. Q Agency has been along for the ride the whole way.
Our Solution
Q Agency played a vital role in helping Drink West achieve its business goals. The agency’s innovative marketing strategies helped the increase brand awareness and reach new customers across Australia.
Q Agency developed a wildly successful Shannon Noll commercial that showcased the brand’s unique selling proposition. The commercial generated over 4m views across Facebook, Instagram & Youtube.
The agency also created a compelling crowdfunding video and extensive document that helped Drink West secure $2m in funding. With Q Agency’s help, the brand established an official UFC partnership, which helped reach a wider audience. The agency also helped Drink West get its products on store shelves and on tap across 320 locations.
Results
Q Agency helped Drink West achieve significant milestones, including opening a brewery and securing over 320 stockists, through effective marketing strategies and brand promotion.
Q Agency’s marketing strategies helped Drink West become the official beer of UFC providing a significant boost in brand exposure.
Additionally, Q Agency’s efforts to secure media placements resulted in Drink West being featured in major news articles such as the Australian Financial Review and on TV, further increasing brand recognition and sales.
2022
