At Sabena Studio, every digital transformation begins from the client’s essence and true value. For María Masajes C., the challenge was to design an online presence that was coherent, distinctive, and aligned with what truly sets her apart in Madrid’s wellness sector.

The first phase consisted of AI-powered market research, analyzing over 140 local aesthetic centers to detect real opportunities and true differentiators. This revealed that María is the only professional in north Madrid offering fully combined treatments (manual massage, radiofrequency, and wood therapy in a single session) with an outstanding manual technique and a specialty in post-operative care—a competitive edge that is hard to duplicate.

Key success factor: An authentic competitive advantage that is difficult to replicate.

We managed the entire project in Notion for maximum transparency:

Collaborative briefing and moodboard

Real-time task tracking

Continuous feedback at every stage

Full access to progress and priorities

Result: An agile, transparent, and fully personalized process.

Optimized flow for direct bookings

Treatments with interactive buttons and prices

Clear psychological differentiation

Integrated direct contact

Clean identity in soft tones

Intuitive navigation with icons and clear CTAs

Consistent colors and typography

GDPR compliance

High-intent keywords

Full technical optimization

Signals of authority and expertise

A website that not only looks professional, but also drives real growth for the business.

+35% direct bookings +20% new clients 100% scalable