María is an independent massage therapist with years of experience and a highly attentive approach to every treatment. The challenge was not to improve her service — that was already strong — but to translate that value into a professional digital presence that truly reflected her work and helped her stand out in a very competitive market.

María relied exclusively on Instagram, with no website to strategically differentiate herself in a crowded local market.

The challenge was threefold:

Competitive invisibility In the north of Madrid, María competes with dozens of professionals, but her key differentiators — full combined treatments in a single session and post-operative specialization — were not clearly communicated.

Lack of strategic positioning Her value proposition was not clearly articulated, making it difficult for potential clients to understand why they should choose her.

Dependence on social media Without a dedicated digital space, she had no control over her professional narrative and no way to capture local organic search traffic.

She needed a website that could act as her digital operations hub: professional, optimized for local SEO, and designed to convert visits into bookings.

We managed the entire project in Notion for maximum transparency:

Collaborative briefing and moodboard

Real-time task tracking

Continuous feedback at every stage

Full access to progress and priorities

Result: An agile, transparent, and fully personalized process.

The project began with an in-depth analysis of her niche and the real competitive landscape of the wellness sector in Madrid.

Through AI-assisted market research, a clear and underutilized differentiator was identified:

This insight defined the entire structure of the landing page — from the main message to the way treatments are presented and how users are guided through the site.

The website was designed to communicate this value from the first scroll, explain services clearly, and make the contact decision easy, without unnecessary steps.

The design follows a clean, professional aesthetic aligned with the wellness sector and María’s personality.

A soft color palette conveys calm and trust, while typography reinforces a careful and approachable image. The structure prioritizes readability, clarity of services, and fast access to contact.

The experience was designed mobile-first, where most traffic occurs, without compromising visual quality on desktop.

The Outcome

The new website allowed María to present herself professionally, clearly communicate her differentiators, and reduce her reliance on social media.

The landing page became a direct channel for contact and bookings, fully aligned with the real quality of her service.

+25% New clients

+35% More bookings through the web

80% Increase in perceived professionalism