B2B Expansion In US Market

Case Study: Expanding a B2B Tech Brand in the U.S. Market Through User Research Automation

I'm Mosin Shaikh, a pre-final year student at NIT Nagpur with a strong focus on business. I've collaborated with industry giants like Intel, BullvsBear, SayF, Strategy Street, and Collegestuff. My work has also been recognized with a Global Student Entrepreneur Award.

The Challenge



The client, a B2B tech brand specializing in user research automation, aimed to penetrate the U.S. market and sell to B2C companies. The challenges were:



- Breaking into a saturated market

- Building brand awareness among B2C companies

- Generating high-quality leads



The Solution



I employed a multi-pronged approach to address these challenges:



1. LinkedIn Outreach: Utilized LinkedIn's robust networking capabilities to identify and engage with decision-makers in target B2C companies.

2. High CTR Copywriting: Crafted compelling LinkedIn and email copies that resonated with the target audience, driving engagement and click-through rates.

3. Email Marketing: Designed and executed targeted email campaigns to nurture leads and move them through the sales funnel.

4. Multi-Channel Marketing: Complemented these strategies with SEO, PPC, and social media campaigns to create a holistic marketing approach.



The Results



The project yielded impressive outcomes:



- A 45% increase in high-quality leads within the first quarter, primarily through LinkedIn.

- A 28% improvement in click-through rates for both LinkedIn and email campaigns.

- Successful onboarding of several key B2C companies in the U.S., establishing the brand as a significant player in the user research automation space.