Doubling User Base and Increasing Revenue by 93% for an Indian F

The Challenge



The client, an Indian fintech startup catering to B2C customers, faced stagnant growth and low user engagement. The challenges included:

- Low app notification rate

- Limited user base

- Stagnant revenue streams



The Solution



I employed a multi-dimensional approach to tackle these challenges:

1. Business Strategy: Refined the business model to better align with customer needs.

2. App Notification Optimization: Increased the app notification rate from 1.2% to 15% through targeted messaging and user segmentation.

3. Organic Growth: Focused on community engagement and word-of-mouth referrals to grow the user base without relying on ads or influencer marketing.



The Results



The strategies led to:

- A 2X increase in the user base within just one month.

- A 93% increase in revenue, validating the effectiveness of the new business strategies.

Key Takeaways



The project was a monumental success, achieving all set KPIs and significantly boosting the startup's market presence and profitability.