Doubling User Base and Increasing Revenue by 93% for an Indian F
Mosin Shaikh
Growth Marketer
Business Strategist
Content Writer
The Challenge
The client, an Indian fintech startup catering to B2C customers, faced stagnant growth and low user engagement. The challenges included:
- Low app notification rate
- Limited user base
- Stagnant revenue streams
The Solution
I employed a multi-dimensional approach to tackle these challenges:
1. Business Strategy: Refined the business model to better align with customer needs.
2. App Notification Optimization: Increased the app notification rate from 1.2% to 15% through targeted messaging and user segmentation.
3. Organic Growth: Focused on community engagement and word-of-mouth referrals to grow the user base without relying on ads or influencer marketing.
The Results
The strategies led to:
- A 2X increase in the user base within just one month.
- A 93% increase in revenue, validating the effectiveness of the new business strategies.
Key Takeaways
The project was a monumental success, achieving all set KPIs and significantly boosting the startup's market presence and profitability.
