Leatherline is a premium eCommerce template designed in Framer with full Shopify integration. Built for brands in fashion, lifestyle, and travel accessories, the template focuses on clean design, smooth interactions, and a seamless shopping experience.
My Role: End-to-end design + development (UI, UX, Framer Commerce integration, Shopify setup, content structure).
🎯 The Challenge
Most small to mid-sized brands face two major problems:
1. Expensive development - requiring Shopify specialists for every update.
2. Generic templates - cookie-cutter designs that fail to reflect a brand’s personality.
Leatherline was designed to solve both:
• No-code friendly (brands can update in minutes).
• Minimalist yet premium look that adapts to any product line.
• Conversion-oriented UX to drive sales.
🛠️ The Solution
I crafted Leatherline with a balance of aesthetics + performance:
High-Impact Homepage
Hero sections with bold copy + product carousels.
Dynamic “New Arrivals / Trending” modules.
Seamless Product Experience
Rich product pages with warranty, specs, and material sections.
Quick-add cart overlay for faster checkout.
Clean filtering + browsing across collections.
Brand-Building Features
Blog / Journal for content marketing.
FAQ (Orders, Shipping, Returns) for trust.
Lookbook for inspiration and storytelling.
Optimized Performance
Fully responsive, smooth scroll, and page transitions.
SEO-ready with accessibility tags + optimized alt text.