Client: New Campus (EdTech startup)

Role: Lead Designer & Developer

Tools: Figma, Framer

Timeline: 4 weeks

Scope: UX/UI Design + Framer Development

New Campus, a modern education company, approached me to redesign their website to better reflect their evolving brand and community-centric learning experience. Their goal was to build a minimalist yet expressive site that feels fresh, bold, and editorial — targeted at modern learners and education innovators.

They wanted:

A black & white or monotone design system with strong use of accent/block colors

Hand-drawn illustrations integrated into a clean grid

A site that feels thoughtful, modern, and uniquely theirs

I started with some initial research. From wireframes to final animations, every detail was crafted to align with their tone: intellectual, warm, and future-facing. The visual language was built on custom grids, strong typography, and layered illustrations.

I designed and developed 4 key pages in Framer:

Home: A clean intro to their philosophy, energy, and learning experience

Programmes: Clear, structured breakdown of offerings using visual hierarchy and blocks

Communities: Highlighting diverse learning groups and stories

Knowledge Systems: A conceptual, editorial page designed to explain their pedagogy with clarity

Key design choices included:

A custom design system rooted in visual hierarchy and accessibility

Editorial typography paired with strong grid structures

Monotone hand-drawn illustrations woven into the layout to create warmth and character

Fully responsive, scalable structure built in Framer with performance in mind

Fully responsive and fast-loading Framer website

Unique brand feel using minimal color and organic illustrations

Modular structure that’s easy to scale as the campus grows