Redesigning website for AI Property Management company

Website Redesign — Lightwork AI (AI x Productivity) Client: Lightwork AI Role: Lead Designer & Developer Tools: Figma, Framer 🎯 The Challenge

Lightwork AI helps teams automate repetitive creative workflows but their old website didn’t reflect the clarity or sophistication of the product.

The goal was to reimagine their brand presence into something crisp, fast, and product-first designed to engage founders, creators, and early adopters alike.

🧠 My Approach

Rebuilt the site from the ground up in Framer with smooth animations and modular sections for scalability.

Designed a clean, minimal visual identity — light gradients, soft motion, and plenty of breathing space.

Simplified the story: from technical jargon to a clear value narrative around “creative efficiency powered by AI.”

Crafted interactive product visuals and dynamic scroll transitions to keep visitors engaged without overwhelming them.

Optimized typography and color hierarchy to create a calm, premium feel aligned with their target audience.