Marketing Strategy for E-commerce Startup

Directed the marketing efforts for a GenAI product within an E-commerce startup environment.

Insufficient market understanding and competitive positioning for the GenAI product.

Limited brand establishment and non-existant communication strategies.

Requirement for audience testing and building awareness of product.

Conducted thorough competitor research to refine GenAI's strategic positioning.

Developed detailed audience breakdowns and buyer personas to tailor marketing strategies.

Utilized hypothesis testing for a refined and validated product launch strategy.

Collaborated with a designer to establish a distinctive brand identity and unique tone of voice.

Championed the vendor participation at a prominent event, to drive awareness and gain feedback from users. Collaborated with a furniture design studio to craft a standout booth and worked closely with the designer to create all marketing assets.

Executed a strategic pre-launch content plan to engage the audience and build anticipation on social channels.