Product Marketing Campaign for SaaS Company
Katarina Djuric
Marketing Strategist
Product Marketer
Digital Marketing Specialist
CMS
Context:
Championed an innovative and highly effective omni-channel product marketing campaign, orchestrating seamless collaboration across multifunctional teams to craft insightful creative briefs, personalized offers, and data-optimized strategies. This collective effort resulted in an exceptional revenue surge of $950K.
Achievements:
Strategically leveraged in-depth customer research to uncover critical pain points, specifically honing in on user frustrations during the post-Christmas period.
Spearheaded the entire campaign project, overseeing end-to-end project management to ensure a cohesive and impactful execution.
Created a comprehensive blueprint of documents and streamlined processes, derived from valuable feedback garnered in a collaborative wrap-up session involving all teams.
Collaborated across digital channel teams and design experts to orchestrate the prompt delivery of tailored assets, including meticulous attention to detail in messaging and adherence to legal and compliance standards.
Fostered strong relationships with the commercial and partnerships team, to ensure promotion of offers across multiple products, amplifying the campaign's impact and outreach.