Digital Marketing Audit for Travel Brands
Katarina Djuric
Marketing Strategist
SEO Specialist
Digital Marketing Specialist
Google Ads
Google Analytics
Context:
Conducted comprehensive digital marketing audits across three distinct brands within the same company umbrella in the travel industry.
Challenges Addressed:
Identified inefficiencies and missed revenue opportunities within paid search accounts, both Google and Bing Ads.
Prolonged purchase cycle (travel) without a retargeting strategy in place.
Recognized the need for enhanced user experience (UX) and user interface (UI) to drive improved conversion rates.
Actions Taken:
Analyzed paid search accounts, extracting actionable insights to identify revenue growth opportunities totaling $3.2M.
Spotted UX/UI areas affecting conversion rates, used Google Analytics data to pinpoint and guide targeted enhancements, that led to a notable 2ppts increase in conversion rate.
Strategized, executed, and optimized KPIs, utilising Google Analytics and Google Ads, to deliver an audience-driven, social and search re-marketing campaign, growing sales by 10%.