To empower 40 Dubai government officials to become public design leaders by supporting them in building MVPs, prototypes, and presentations for their Design Gov Missions.

The Design Gov program, led by ATOLYE in collaboration with Dubai Design Lab, aims to drive innovation within Dubai's government by fostering public design leadership. Over six weeks, participants worked on Design Gov Missions to create impactful solutions contributing to Dubai's sustainability and livability. As a design consultant from ATOLYE, I collaborated 1-on-1 with six participants, guiding them through designing and prototyping MVPs for their ideas.

My role involved conducting 1:1 meetings with participants to refine their concepts, followed by creating high-quality prototypes, all within tight deadlines. Project deliverables included: 1. Web and mobile app MVPs 2. Pitch decks

Participant: 1

Hamda Al Najjar, a Project Manager at Dubai Media Council, had a clear mission: to inspire and support filmmakers in Dubai. She wanted to attract talent and help a new generation of storytellers share Dubai's unique story with the world.

My role was to guide Hamda in turning her idea into a prototype she could present to senior management. Together, we designed a 7-page website that showed how her vision could work in real life. The prototype included a clear overview of the initiative, with resources like workshops and funding opportunities to help filmmakers grow. It also featured a showcase section where storytellers could share their work and connect with others. This prototype helped Hamda bring her idea to life and explain it clearly to decision-makers.

This was done within 6hours time limit.

Participant: 2

Hamad Al Haj Nasser, a Product Implementation Manager at Emirates, had a simple and meaningful goal. He wanted to create a space where Emiratis could connect, learn, and grow. His idea was to build a platform that offered mentorship opportunities and access to courses, helping to create a strong community focused on personal and professional growth.

Hamad shared all the details of his idea, and my role was to guide him in turning it into a working prototype he could show to senior management. Together, we designed 10 mobile app screens to show how his platform could work. The prototype showed how users could book mentorship sessions, explore courses, and connect with others. The design was simple and user-friendly, making it easy to navigate while staying true to Hamad's goal of helping Emiratis grow and learn together.

This was done within 7hours time limit.

Participant: 3

Khalifa Abdulla, a Senior MEP Maintenance Engineer at DEWA, wanted to improve the way employees share and develop ideas through the Afkari process. His vision was to make the system easier, more engaging, and impactful, turning more ideas into real projects. He aimed to create a process that saved time and money while helping Dubai stand out as a leader in reliable and efficient electricity services.

To support Khalifa's vision, I designed a 24-slide pitch deck that visually demonstrated the new and improved Afkari process. The slides were structured to guide stakeholders through each step of the journey, from idea submission to project implementation. The design emphasized clarity, simplicity, and professionalism, making it easy to understand and engage with the concept. By incorporating user-friendly visuals and streamlined workflows, the pitch deck highlighted how the revamped process could encourage employees to participate and drive meaningful innovation within DEWA.

This was done within 8hours time limit.

Participant: 4

Sara Alm, a Strategic Planning Senior Specialist at GDMO, had a clear mission: to showcase Dubai's achievements, news, and initiatives in a way that amplifies its global presence. She envisioned a platform where thought leaders and media professionals could explore Dubai's progress and build meaningful partnerships.

Sara shared her vision, and my role was to guide her in translating it into a working prototype for senior management. Together, we designed a 4-page website prototype that highlighted Dubai's key accomplishments, offered an easy way to explore initiatives, and created opportunities for collaboration. The design was simple, clear, and aligned with Sara's goal of amplifying Dubai's global presence. The prototype provided a tangible way to communicate her vision, helping decision-makers see how it could position Dubai as a global leader and attract strategic partnerships.

This was done within 5hours time limit.

Participant: 5

Fatma Al Ali, a Research Analyst at the Prime Minister Office, had a unique goal: to reinvent how tourists and residents experience Dubai. She envisioned a platform that made exploring the city more fun and interactive, connecting tourists with local guides based on their personalities. Her mission was to showcase Dubai in a way that felt authentic and personal.

Fatma shared her idea, and I guided her in creating a 14-page website prototype for senior management. The prototype included a personality test to match tourists with local guides and showcased ways for residents to share their insights. This prototype brought her vision to life, helping decision-makers see its potential to make Dubai's tourism more personal and engaging.

This was done within 8hours time limit.

Participant: 6

Fatima Al Hashmi, a Procurement Manager at Emirates, aimed to simplify and enhance support for government employees. Her vision was to create a unified portal where employees could collaborate, sync schedules, and access essential tools in one place. Her goal was to provide a first-class experience for both internal and external stakeholders.

Fatima provided the details of her idea, and I guided her in shaping it into a working prototype for senior management. Together, we designed a 14-page web app prototype that brought her concept to life. The prototype featured collaborative workspaces, calendar syncing, and other tools to streamline tasks and improve efficiency. This prototype allowed Fatima to clearly communicate her idea, helping decision-makers see its potential to transform how government employees collaborate and interact with their tools.

This was done within 8hours time limit.

Working with these six participants was rewarding. I guided them in turning their ideas into practical prototypes, bringing their visions closer to reality. It was inspiring to see how design and passion created impactful solutions.

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