ExinVersa - Providing liquidity to small businesses

I worked for Exinversa as a contract UI/UX designer in 2021 for 5 months, designing the Exinversa mobile app. Exinversa offers invoice discounting services to small and medium-sized businesses. The app enables these businesses to get loans on their invoices, providing them with liquidity before their customers pay them.  This case study covers my UX design process, the challenges I faced, and solutions I implemented to create a seamless and intuitive user experience.

Small and medium-sized businesses frequently encounter cash flow issues due to delayed payments from their customers. On average, it takes about 45 days to receive payment on invoices. Many business owners resort to traditional financing options, which are often cumbersome and time-consuming.

The Exinversa app aims to address this issue by providing a quick and user-friendly platform for businesses to access funds through invoice discounting. My design process focused on simplifying the invoice discounting process and creating an intuitive user experience.

Research Takeaways Immersing myself in the target audience helped build deeper empathy for business owners experiencing cash flow issues. The data i collected was synthesized and after this process, I was able to deduce the following top findings:

80% of respondents indeed experience cash flow issues due to delayed payments.

The process for submitting invoices and obtaining short term invoice financing is not very straightforward.

There are no clear terms, conditions and processes for obtaining these loans

Usability Testing I carried out a number of in-person moderated usability tests with the target audience. I observed general navigation, file upload, invoice selection and discount calculation clarity. Some insights were gathered to further simplify some actions but overall, it was encouraging to see users easily grasping the visual hierarchy and general flow.