Livestock Feeds - Leading Producer of Animal Feed

Livestock Feeds is a leading manufacturer of high-quality animal feeds for fish, poultry, and livestock farmers in Nigeria. Their mission is to provide farmers with nutritional feed products that enhance productivity and support the growing agricultural sector.

Livestock Feeds required a responsive website that would effectively showcase their wide range of animal feed products while also presenting corporate information to engage stakeholders, partners, and potential customers. The site needed to reflect the company’s values, provide easy access to product information, and ensure a smooth user experience across all devices.

Showcase Products Clearly display the full range of animal feeds for fish, poultry, and livestock in a user-friendly manner.

Corporate Information  Provide accessible company background, history, and corporate details for investors and stakeholders.

Responsive Design Ensure the website is fully optimized for mobile, tablet, and desktop users

Easy Navigation Simplify the user journey, allowing visitors to quickly find the information they need.

Visually Engaging Create a professional and visually appealing interface that aligns with Livestock Feeds’ brand identity.

Understanding the needs of Livestock Feeds and their target audience was the first step. I analyzed their existing digital presence, took a site tour and conducted competitive research.

I identified the following core user groups and insights

I started by creating hand drawn wireframes to articulate my ideas, then low-fidelity wireframes to outline the structure and layout of the site. The focus was on simplicity, ensuring that product information was easy to find and that users could seamlessly navigate between product categories

In the UI design phase, the goal was to merge form and function. The website adopted Livestock Feeds’ brand colors to maintain consistency with their identity. A clean, professional look was chosen with clear typography and ample white space to enhance readability.

Once the design was finalized, I proceeded to develop the responsive website using WordPress and Elementor. Cross device and Cross browser testing was engaged to ensure seamless functionality.