Daria Malovichko
When a brand has transparent and understandable values, then a minimalist design is perfect. This case is not the exception to the rule.
We were approached by a brand from China that produces and sells eco-friendly women's purses.
The logo was designed based on Julius Sans, the font made by Luciano Vergara, typeface designer from Chile. Logotype contains simple geometric lines and shapes. The elegance and simplicity of the logo chord with the idea of the ethically made women's handbags. The logo mark also contains a metaphor: the intersections of the letters resemble a sprout.
We decided to use calm, muted colors for the project: light gray, graphite and thyme green. It simultaneously looks calm, expensive and environmentally friendly. This is exactly what we were looking for.
As a result, we got a visual solution that reflects the brand values and is great for positioning in the market. The identity looks fresh and at the same time inspires confidence in the target audience.
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