In one instance, my client's
bit.ly link got blocked or became inaccessible and it caused so much stress to her and her lead. broken links may affect her impression on her clients plus her clients might lose their patience and go with other providers.
Good thing, she can call me anytime, even at the wee hours of the night to resolve it. We found out that the
bit.ly link she used got some issues while the domain is perfectly fine and working. The sad part however, is she already pout the defective
bit.ly link on all of her calling cards.
To resolve her issues, I suggested that she can still use a new
bit.ly link I created for her or she can use her domain name directly. As for her calling cards, I suggested that she can put stickers on them so she can still use them.