Genraction

Generaction is a real-world project aimed at empowering young people through civic and ecological engagement. The visual identity needed to feel energetic, optimistic, and inclusive — balancing bold, modern typography with a vibrant color palette and accessible, playful design elements.

The main challenge was to create a strong and flexible identity that speaks to a broad age range while still feeling youth-driven. It had to work across digital and print platforms, from event posters to social media and workshop materials.

I led the visual direction, developed the logo, color system, and design templates, and collaborated with the team to ensure brand consistency across all media. I was also responsible for applying the identity to a variety of supports, including educational content.

A dynamic and modular identity that supports community engagement and visibility. The project helped define a clear and optimistic voice for the initiative, and it strengthened my experience in real-world branding and social impact design.