Built to last in a variety of harsh environments, Aquatic AV provides outdoor audio solutions for boats and marine environments, Aftermarket Harley, powersports, spas, and wherever else adventure may take you.

One of very first projects in my Graphic Designer role was redesigning the Aquatic AV logo. The old logo (first image) was difficult to implement because of the ocean wave imagery being illegible and unscalable. With those factors in mind, I developed a new logo that has a bold, modern touch while still keeping the playful characteristics of the original design. Additionally, I created logo variations such as the logotype and the abbreviated logo as supplementary assets.

The new logo has also been adapted into a product badge on our premium products. I provided art direction in terms of the overall look and placement of the badge.

Good packaging was crucial for making sure our products arrived safe and made a real impression on our customers. As Graphic Designer, I worked closely with different teams like product development, marketing, and logistics, taking technical details and brand guidelines and turning them into actual designs. We constantly tweaked things based on feedback, making sure the packaging looked great, kept our products safe, and said the right things about our brand. And I made sure we used top-notch materials that were sourced responsibly. It was all about creating an experience that started the moment someone opened our box.

Designing datasheets was a key part of my role, where I transformed technical specs into clear, informative documents highlighting product features and benefits. Collaborating with product managers and engineers, I ensured accuracy while adhering to brand guidelines. The datasheets served as valuable tools for our sales team and customers, conveying complex information in a concise, easy-to-understand manner, reinforcing Aquatic AV's reputation for quality and reliability.