Taos Casita Brand Messaging and Taglines

Info: Taos Casita is a spec project that I completed in collaboration with a graphic designer, in which we concepted a vacation rental in New Mexico's beautiful and rugged Taos Valley. During our concepting sessions, we carefully built a getaway geared toward an active, adventurous, and artsy demographic.

The ideal guest of Taos Casita is a young-ish traveler who is looking for a photogenic and relaxed place to unwind after a day of outdoor exploration. They may be a digital nomad or a weekend warrior, and they likely save money for memorable experiences rather than material items. They're health-conscious and willing to travel off the beaten path to take in the rugged beauty of the southwest, from its watercolor sunsets to stunning valley vistas. They hike, snowboard, or bike along winding mountain passes, and they actively avoid crowded tourist destinations. They enjoy being the first among their peers to visit a nature hotspot with an Intagrammable location. On vacation and generally in their everyday life, they want to surround themselves with beauty.

Deliverables: VEV and I collaborated on a brochure and a mock feed with engaging social media images and copy to evoke the unique beauty of the high desert.