PoolBar London: 3D and AI Campaign Visuals

PoolBar London is a sun-soaked, retro-inspired skincare brand with pastel colors, bold striped packaging and a nostalgic resort feel. Its world sits somewhere between Palm Springs and the European Riviera.

The brand runs on sunlit nostalgia and graphic stripes. Butter yellow, mint, sky blue, coral and creamy neutrals sit against crisp whites and bold red accents. Compositions stay clean, with strong directional sunlight, sculpted shadows, and tactile surfaces like tiles, towels and sun-warmed skin.

Product accuracy and campaign scale usually pull against each other, so we split the job.

3D for the product: clean, photoreal renders keep the lighting, materials and brand colors true.

AI for the world: AI-generated environments bring in the poolside settings, sculpted shadows and textures.

That gave us creative control over the packaging while producing campaign visuals at scale.

We also collaborated with the brand on its introductory motion design, turning the striped visual language into an animated identity for its digital presence. Motion design by Firas Belhassen.

A set of 3D and AI campaign visuals and an introductory motion piece, all in one visual system.