Element Brooklyn sells affordable, eco-friendly refills for luxury personal care: instead of throwing away an empty bottle, you refill it from a pouch.
When the brand went through a full rebrand of its logo and packaging, it needed new visuals. To keep costs manageable, it chose 3D renders over traditional photography.
The approach
We built 3D renders of Element's products, then composited them into existing scenes or created new scenes from scratch. The goal was to show a sustainable brand that still feels luxurious.
Element Brooklyn hand wash in a lifestyle scene
One look across the range
The same visual language runs across pouches, bottles, diffusers and candles, so each product reads as part of one brand.
Element Brooklyn diffuser in a styled scene
Element Brooklyn candle and box
Element Brooklyn refill pouch pattern
What was delivered
A library of 3D product visuals for the rebrand, in place of a traditional photo shoot.
3D renders in place of traditional photography for a refill-focused personal care brand's rebrand, composited into existing scenes or built from scratch.