Objective: To design a beach-inspired, Kids' kids-friendly, and eye-catching ice cream cart design for a local Cambodian ice cream brand that aims to launch their products in a beach province, in Cambodia.

Client's Preference: In the project, the client wants to incorporate a cute and fun mood into the design to help catch the eyes of the children who are playing on the beach.

Background Info: FYFTH Coco, a burgeoning Cambodian ice cream start-up, has exciting plans to bring their delicious coconut ice cream to Sihanoukville, a renowned beach province in Cambodia. To achieve this goal, they are launching a mobile ice cream cart that will offer their unique and refreshing treats to locals and tourists alike. FYFTH Coco's coconut ice cream is made from locally sourced ingredients and is bursting with flavor, making it a perfect refreshment for those hot beach days. The company is committed to providing a quality product while supporting the local community, and they hope to share their passion for coconut ice cream with everyone who visits Sihanoukville. The project includes the design of a new menu and a poster for the movable ice cream cart.

The captivating cover illustration of the new FYFTH Coco ice cream cart depicts a range of delectable coconut ice cream products alongside the company's official mascots, enjoying a relaxing moment on the ocean waves.