Problem
Most expat networking events in Prague are boring, while many niche communities come across as clique-ish - leaving newly arrived expats feeling even more isolated.
Big Idea
So, we launched a series of informal networking events with a warm and inviting tone of voice, a silly name, and a visual identity.
Executions
social content aimed to entertain while showing off the event's vibe and participants. posters promoting both the overarching concept and specific events across expat hubs in Prague.
merch
Limited edition merch created for the Xmas event and distributed via lottery.
Results (2024-now)
25+ events, ∼25 expats/event, 100+ new friendships, 30% retention rate.
0 likes · 1 view · Oct 30, 2026
Launched Couchpotato events: informal expat networking in Prague with a warm identity, posters, merch and social content — 25+ events and 100+ new friendships.
